Samsung Announces First Look Event Before CES 2026: What Big Things Are Coming?
Samsung is getting ready for CES 2026, which is one of the world’s biggest tech shows. But before CES even starts, Samsung has surprised everyone by announcing its own big event called The First Look. This event will happen on January 4, 2026, at 10 PM ET (8:30 AM IST). This timing is very interesting because it is just two days before CES begins in Las Vegas.
Samsung says that this event will give a powerful early look at its vision for 2026, and will also show some next-level AI consumer experiences. The company is clearly trying to build excitement even before CES takes over the global tech spotlight.
Who Will Lead the Event?
Samsung’s top leadership will appear in this event.
The main speaker will be TM Roh, who is the CEO and Head of the Device Experience division. Along with him, senior executives SW Yong and Cheolgi Kim will also be in the presentation.
Whenever these big names appear together, it usually means that Samsung is planning something serious and important. Their presence hints that Samsung might discuss their upcoming:
• Smart TVs
• Home appliances
• Connected ecosystem products
• And possibly some surprise innovations
All of these categories usually dominate Samsung’s CES announcements every year.
Galaxy Z TriFold May Steal the Spotlight
Even though Samsung has not officially confirmed any product launch for The First Look event, many online reports and leaks say something very exciting. According to rumours, Samsung might finally show major updates about the Galaxy Z TriFold, their special double-folding smartphone.
This device was introduced very quietly earlier this year, and many people did not get a chance to see it properly. But CES 2026 could be the perfect stage for Samsung to give this futuristic foldable device a bigger, more powerful introduction.
Several tech insiders believe that Samsung wants to make the TriFold one of its most eye-catching products of early 2026.
US Pricing May Finally Be Revealed
Another big rumour says that Samsung might use CES 2026 to finally announce the official US pricing of the Galaxy Z TriFold.
Earlier, Android Authority reported that the TriFold was expected to launch in the US sometime in the first quarter of 2026.
Because CES brings global attention, Samsung may choose this stage to reveal the price. This would make the announcement a strong headline in the tech world.
If this happens, this will be a big moment, because foldable phones, especially a triple-folding design, are still considered very premium and futuristic.
Will Samsung Launch the TriFold in India? Probably Not
A negative but important point also needs to be discussed.
A strong rumour says that Samsung might not launch the Galaxy Z TriFold in most countries around the world. Sources claim that the device may only launch in:
• United States
• South Korea
• China
This means that Samsung may skip the Indian market completely for this particular device. Indian consumers who were excited about the TriFold might feel disappointed if this rumour becomes true.
However, Samsung has not officially confirmed anything yet.
What About the Samsung Galaxy S26 Series?
Another big topic of interest is the Samsung Galaxy S26 series. Many people expect Samsung to drop some hints at The First Look event.
But according to reports, it is very unlikely that Samsung will reveal complete specs or major details of the S26 lineup this early.
Samsung usually saves its S-series announcements for a dedicated Unpacked event. So at The First Look event, we may only get small updates or teasers.
What Else Can Samsung Reveal?
Usually, Samsung uses CES to highlight its:
• Smart TVs
• 8K and MicroLED technology
• Smart home appliances
• Connected devices
• AI and IoT features
Since the First Look event is happening right before CES, Samsung might give a preview of some of these products too.
The company has been heavily focusing on AI integration, so it is possible we will see:
• AI-powered TVs
• AI-enabled refrigerators or washing machines
• Smarter home ecosystem tools
• Improved AI assistants
These products could offer both powerful upgrades and some surprising new ideas.
Where to Watch Samsung’s First Look Event?
Samsung will livestream the event on multiple platforms, so anyone who is interested can watch it easily.
The event will be available on:
• Samsung Newsroom website
• Samsung’s official YouTube channel
• Samsung TV Plus
This means fans from around the world can watch the launch in real-time.
Why This Event Is Important
This event is important for several reasons.
• It gives Samsung a stronger presence before CES begins
• It builds hype for upcoming AI products
• It increases curiosity around the Galaxy Z TriFold
• It prepares fans for Samsung’s 2026 roadmap
Samsung wants to stay ahead in the tech race, and hosting an event before CES is a bold and smart move.
Some people may see this as a positive sign of innovation, while others think Samsung is trying too hard to grab attention. But one thing is clear: this event is going to be exciting.
Final Thoughts
Samsung is clearly planning something big for 2026. The First Look event may bring exciting reveals, powerful AI updates, and a better preview of the Galaxy Z TriFold. Even though there are some negative rumours like limited market launch, Samsung still has the power to surprise everyone.
As CES 2026 gets closer, all eyes will be on Samsung and what it brings to the stage.
Tech fans should definitely watch this event because 2026 may be a very important year for Samsung’s future products.
